turn to BHG
a PR campaign, Pitch for Good 2022
A campaign with multiple pitch angles to generate relevant and trending content for BHG Singapore. Clinched 2nd place in a PR campaign competition organised by NTU-USP, BHG Singapore Pte Ltd and WhiteLabel PR.
​
Key Objectives:
-
Raise awareness of BHG Singapore’s efforts of creating collections locally and designed for young Singaporeans. 18 - 35 years old.
-
Raise awareness of BHG Singapore’s sustainability initiatives with a line developed in collaboration with Lasalle featuring sustainable themes as well as the removal of plastic bags and donation to Club Rainbow with every purchase of the BHG Singapore reusable bags.
-
Position BHG Singapore as leading the transformation of Singapore’s department stores/ retail scene with the innovative use of digital marketing and social media.
-
Create talkability and engagement on social media that will lead to awareness and change in perception of the BHG Singapore brand.
View the pitch here:
